Match.com
Summary
Match.com is an online dating company which reportedly has more than 20 million members around the globe. Match.com pioneered online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after more than a decade.
When Greg Blatt, the new chief executive of Match.com read that Juniper Research estimates that revenues from the global mobile dating market will grow to nearly $1.4 billion by 2013, he than understood – the next few years will determine whether Match.com remains the industry leader or loses ground to fast-moving upstarts.
Challenge
“We must deliver our ‘matching’ experience through whatever utility people want”, said Blatt when he personally contacted OM Interactive.
After a short period of time, Blatt decided – match.com and OM Interactive shall work together to mobilize the firm by creating mobile applications, mobile website, and advertising campaigns among mobile users.
Solutions
- Mobile website development
- iPhone application development
- BlackBerry application development
- Android application development
- Mobile advertising
- App marketing
Achievements
5% of matc.com new users in 2009 registered using their mobile
7% of match.com new users in 2010 registered using their mobile (as for 04/2010)
#1 dating application among iPhone users
#2 dating application among BlackBerry users
